A is for Advertising

Posts Tagged ‘search engines’

Because of the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients ought to invest funds on conventional SEO when they could basically commit money on PPC and witness quick results in the search engines.

Traditional Search Engine Optimization

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Google is the big shot of search engines. It is on the top of the food chain and not very many other search engines come close to it even. Yahoo and Bing are thinking about coming together and merging but even then, it doesn’t seem like a huge threat to Google.

There has been talk however, that with the amount of information Google currently holds on the population of the world, it possess more information than that of any world power, and as it currently hands onto its internet search data for 18 months. This data remains forever as property of Google and is shelved and stored. To date all internet searches are still being stored by Google.

Now you may not be concerned about this information, however keep in mind Big Brother can see what you do and internet searches can come back to bite you depending on what you have researched, so it is important to have the security of having your name linked to said searches for the shortest amount of time possible.

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