It is a simple piece of paper but the initial impact that your pamphlet creates is fundamental. If it’s shabby and unappealing your candidate is left with the same opinion. This will slow down your business development.

Having a booklet professionally designed and printed is a key to success in a packed market. Taking the time to make sure that your leaflet delivers all the key information in a way that is easily figured is something that only a professional can do.

If you are just starting out in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself – not a good choice. That is why it took me 12 years before I was even comparatively prosperous. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A brochure has to use eye-catching design. It has to be brief in terms of the message and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design rules to follow when creating a pamphlet. Use them and you will see your results flow.

1. The cover:

The cover is your salesperson. Leaflets are quite passive tools and you are not often able to ‘walk’ people through your brochure. So you need to excite people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A good design company will show you at least three to four cover designs for your leaflet. Examine these designs to examine which stimulates you the most. Ask your supporters their impression. Does the cover answer the question WIFM? If it doesn’t energise and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.

2. The Content:

Once they are past the front then the message has to become the sales rep. So once again, the pressure is on to be good. Do not opt for cheap incompetent content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then hire one yourself.

Ensure that all the important questions that a prospective client will have about your product are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and swamp them with too much information at this point in time. Remember the brochure’s job is to excite and get people to call you.

3. The call for action:

If your future customer has read the booklet then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly presented (in big letters) can make a important difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special voucher on the booklet or reference code can help. But above all, ensure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.

4. The bit that got forgotten:

I did this on purpose and only said there were three points. Well the last point is the one that can get overlooked. It is the ‘dummy’ one. Have you checked that you have these on your brochure:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

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Some Simple Yet Effective Brochure Design Tips is a post from: A is for Advertising

Before settling on a company for your printing needs, it would be prudent to be clear as to what precisely you are expecting from it and whether it is equipped to meet your needs. Any business will have its own specific requirements, which means that before you can take the final decision regarding a printing company you would have to ponder over whether it can deliver.

In terms of the printing operation itself, there are many aspects that you might want to query the printing company about,. The technology used, colour accuracy, thickness of the paper, the condition of their machinery are just a few things which you would want to look at. So many factors can be awe-inspiring if this is the first time you are working with a printing company. So the best way to move forward would be to ask the company to show you some of their past work, and if possible some client references. This is an effective method of knowing a company’s capabilities in fulfilling its promises.

Being ready for communication is always a trait of a good printing company as it establishes a productive customer relationship. A customer must be assured of technical support, as that will allow a more meticulous adherence to your specifications, and will also tell you about what to expect.

Pricing is the last but perhaps the most important factor to consider while searching for printing services. Due to the market being as aggressive as it is, negotiations always serve an important purpose especially when the order is large.

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The Best Printer Is The Right One is a post from: A is for Advertising

With the invention of the world’s first printing press by Gutenberg in the–00′s, bulk printing services in the form of relief printing evolved into a standard industrial service. In this method of printing the printed image appears raised from the base of the material, as it is in a rubber stamp. Relief printing is rarely in use nowadays, though there are still some cases where it is used.

Technology has always been a driving force behind innovations in printing processes that have been embraced down the years. Modern printing techniques have developed to a great extent, and each method has its own role and function. Most clients are in fact dazed by the abundance of printing choices before them.

Of all printing techniques in the market today, offset printing ranks the highest in popularity. In this technique, the image is transmitted onto paper from a metal plate on which the image is first printed by the use of limited amount of ink. This method is most suitable for mass printing, as it is both faster and lesser expensive than other methods in the market.

Other popular forms of printing that have developed over time are electrostatic printing, which is similar to photocopying, and thermal printing, which creates the print by heating coated thermal paper in select areas.

However, digital printing is the latest printing method that is drawing a lot of popularity. As is clear from its name it uses a computer to create an image, which is then analysed and if found to be faultless, printed onto paper. But this quick and reliable technique works best in cases where only a small number of prints is needed. As the printer can customize each print in this method, it can be used for computer form printing, where items such as receipts or invoices can be printed for different customers, with each having the same format but varying contents.

The use of the internet in printing has been another huge leap for the industry. Most printing companies run their own websites that allow clients to easily place orders and check out designs and templates, without them having to walk or drive all the way to the firm’s premises for this reason.

Printing has always taken quantum evolutionary jumps with the advancement in technology. The best thing about this trend is that it will stay on track well into the future and keep improving the quality and cost effectiveness of printing services.

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Printing Services – A Brief History is a post from: A is for Advertising