What is The Difference Between Hype And A Scam?
I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.
You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.
Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!
Just like the ice cream van your website is beautiful, well stocked, but there are no customers.
When you bought the business. You were told you could be making money within 24 hours. This was hype.
Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth to make something appear better than it really is.
Everyone hates being conned. The scammer is basically a con man. They will pose as something they’re not in order to get your money. An example of this may be in some of the e-mails you receive. I’m sure you’ve received e-mails from people posing as PayPal. They hope that you will follow the link and fill in your login details so that they can use these details to steal from your account.
Hype is often not total untruth. It just stretches the truth. So you think you are getting more than you are really getting. Any product on the Internet that promises you instant success is using hype to get you to buy. There is no such thing as instant profits.
As in any business venture be it online or off-line, it will take time to build. You will need time to build a customer base. You need to get your customers trust. And even more important than all of this, you need to get customers.
The new website, you have set up is very similar to the ice cream van mentioned earlier. You have a beautiful website, some really good products, but you really need some customers. Another name for customers is traffic. This is the most challenging part of your Internet business. It can be a long slow process that takes a lot of work.
In another article I will explain what you need to do to get people browsing your site.
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