A is for Advertising

It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.

* If you have a crappy page, they still come. * If you insult them with pop-ups and banners, they still come * If you have poor navigation, they still come. * If your prices are sky-high, they still come. * If your selection is limited, they still come. … all because of your domain! I’m not suggesting you do any of those things, I’m just sayin;)

I know it sounds amazing people would type in a keyword string and add a dot com, but they do. In fact, it’s estimated that 50% of all Internet traffic is type-in, also known as direct navigation. And when you take out the obvious destinations people type-in like Yahoo, Google, and MSN, the number is still almost 20%. I didn’t believe it myself, but worked with a search engine client a few years back and discovered two very interesting facts about online users that if you understand, will make you money:

1) 31% of all searches are done in the address bar. 2) 28% of all address lookups are done in the search bar. The fact is, we Domainers make our bread and butter because nobody ever really learned how to use the Internet, it’s all been through trial and error. That probably explained why “yahoo.com” was our number one searched term;)

The visitor value of a site like cellphones.com would reach around 125,000 direct visits per month so what would they have to do with such domain name power to reach 6 figure net monthly profits? Well they would only need to put in place a well run affiliate program on one side and then pay about a dollar for “cell phones” as a keyword. That it not a lot of effort to turn a domain name into a million bucks a month.

If you added to the power of this domain name to a high street business that sells cell phones, then you would probably be able to increase sales up to 3 million dollars per month. What power domain names can have on a business like cellphones.com which is worth a seven figure number. We can now see how important it is for domain names to be part of a perfectly structured business plan. Investment-grade keyword domains are responsible for this e-commerce powerhouse that can pay great dividends, gives you a monthly income and right up until you decide on selling your web site.

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