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	<title>A is for Advertising</title>
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	<link>http://aisforadvertising.com</link>
	<description>Internet advertising, online promotion and web advertising</description>
	<lastBuildDate>Thu, 11 Mar 2010 08:18:17 +0000</lastBuildDate>
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		<title>Going Public? Here Are The Keys To Your Success</title>
		<link>http://aisforadvertising.com/going-public-here-are-the-keys-to-your-success/</link>
		<comments>http://aisforadvertising.com/going-public-here-are-the-keys-to-your-success/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 08:18:17 +0000</pubDate>
		<dc:creator>James Scott</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[how to take my company public]]></category>
		<category><![CDATA[how to take your company public]]></category>
		<category><![CDATA[princeton corporate solutions]]></category>
		<category><![CDATA[take company public]]></category>
		<category><![CDATA[take company public otcbb]]></category>
		<category><![CDATA[take company public pink sheets]]></category>
		<category><![CDATA[Take my company public]]></category>
		<category><![CDATA[take your company public]]></category>
		<category><![CDATA[why take your company public]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/going-public-here-are-the-keys-to-your-success/</guid>
		<description><![CDATA[Going public, the ultimate in the evolution of companies who are seeking access to powerful global finance options for rapid expansion, deepening corporate roots and gaining industry prominence as a true powerhouse and player. The process of going public is technical yet pretty straight forward: business plan, Private Placement Memorandum, Direct Public Offering, Financial Audit, S-1 filing, SEC comments phase, SEC approval, FINRA approval, symbol and then you're public.]]></description>
			<content:encoded><![CDATA[<p>Going public, the ultimate in the evolution of companies who are seeking access to powerful global finance options for rapid expansion, deepening corporate roots and gaining industry prominence as a true powerhouse and player. The process of going public is technical yet pretty straight forward: business plan, Private Placement Memorandum, Direct Public Offering, Financial Audit, S-1 filing, SEC comments phase, SEC approval, FINRA approval, symbol and then you&#8217;re public.</p>
<p>Never price shop for consultants that take companies public and be weary of consultants that will start off a conversation by answering questions geared toward price and giving you quotes without understanding your business first; without the proper information a realistic quote can&#8217;t be given anyway.</p>
<p>When you&#8217;ve found a consultant that you&#8217;re comfortable with you&#8217;ll need to get a solid understanding of their full range of services. Of course you&#8217;ll want a consulting firm that will handle all of the above for your company but you&#8217;ll also need to consider the post IPO services. What happens after you&#8217;re public? The reality is, selling off stock in a rapid fashion to raise capital is the last thing you want to do, instead you need to approach your consultant and market maker on how to cross collateralize your securities to raise equity loan capital.</p>
<p>This can be done easily and quickly if you&#8217;ve brought on the right group of advisers to expand your company to the global public. When considering the idea of taking your company public it&#8217;s important to note that there are many ways to raise capital after you are public without selling off chunks of your company (consult your financial advisers for more information).</p>
<p>Next, when deciding on a consultant they should also have solid investor relationships to assist your company in raising the capital necessary to go public. A true turn-key consultant will have a database of investors seasoned in the process of pre-IPO finance and will often times jump at the chance of investing in the PPM and DPO phase at a discount for companies that are in the process of going public as this almost guarantees that the investor will double or triple their initial investment when the company achieves public status.</p>
<p>Out of the hundreds of consulting firms that offer the &#8216;take your company public&#8217; service, there are only a dozen or so that actually offer the complete full range of services needed to successfully accomplish public status in a way that maintains investor confidence and corporate longevity. Do your research and find a firm that is well seasoned in the turbulent waters of this industry.</p>
<p>Foreign, Indian and Chinese Companies, <a href='http://www.princetoncorporatesolutions.com'>Take Your Company Public</a>, call Princeton Corporate Solutions at 267-233-0183<a href='http://princetoncorporatesolutions.com/take_your_company_public.html'>Take Your Company Public</a> the easy way!</p>
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		<title>Cockroaches And Their Varieties</title>
		<link>http://aisforadvertising.com/cockroaches-and-their-varieties/</link>
		<comments>http://aisforadvertising.com/cockroaches-and-their-varieties/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 08:13:15 +0000</pubDate>
		<dc:creator>Steven Wright</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ants]]></category>
		<category><![CDATA[bed bugs]]></category>
		<category><![CDATA[garden pest]]></category>
		<category><![CDATA[home pest control]]></category>
		<category><![CDATA[insect pest]]></category>
		<category><![CDATA[integrated pest]]></category>
		<category><![CDATA[mosquito]]></category>
		<category><![CDATA[pest control]]></category>
		<category><![CDATA[pest control services]]></category>
		<category><![CDATA[pest exterminator]]></category>
		<category><![CDATA[pest management]]></category>
		<category><![CDATA[pests]]></category>
		<category><![CDATA[rats]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/cockroaches-and-their-varieties/</guid>
		<description><![CDATA[If living outdoors, cockroaches thrive and are actually harmless. They can be found all over the planet, but not in hostile environments. At present, more than four thousand varieties of cockroaches have already been identified; 3 of these like to dwell in places where humans also live; just imagine the mayhem that these pests create in human lives.]]></description>
			<content:encoded><![CDATA[<p>Roaches are ordinarily harmless creatures. In fact, the cockroach is found in almost all places on earth, except in environments that are hostile to them. At present, over four thousand species of cockroaches are known; 3 of these prefer to dwell in places where humans also live; just imagine the mayhem that these pests cause in human lives.</p>
<p>Distinguishing these cockroaches could be the first step in irradication and control. It is quite easy and can aid in extermination techniques. Here are the 3 major common cockroaches.</p>
<p>American Cockroach</p>
<p>The American cockroach has a reddish brown color and single stripe on the head. It can grow up to 25mm in length. These roaches get easily attracted to liquor and can often be found in pubs or at home in case you had a party &amp; didn&#8217;t clean up quickly. They have a life span of up to 1 and half years. Their incubation period is from 6 to 8 weeks.</p>
<p>German Cockroach</p>
<p>The German cockroach sport a tan or brownish color, and 2 lighter stripes on the back of its head. They can grow up to lengths of 15mm. It is probably the fastest breeding among the cockroaches, giving birth to around 30 to 40 nymphs with an incubation period of 30 days. At this rate, one cockroach can multiply into 30,000 in a year&#8217;s time. These can live for around 6 months.</p>
<p>Oriental Cockroach</p>
<p>Among these three, the Oriental cockroach is probably the biggest. It grows approximately 25mm in length. These critters move generally slower than the other species &amp; are a dark brown to black with a shiny body. They are sometimes called the water bug since they love dark, damp hiding places. They are most likely seen in cellars or damp mulch. Incubation can last 2 months with an average of 15 eggs hatching &amp;; they can each live for up to two years.</p>
<p>Discover the most effective methods of eradicating <a href="http://www.origin.com.sg">termite</a>s and other <a href="http://www.origin.com.sg">pest</a>s from your homes or offices. Grab a totally unique version of this article from the Uber <a href='http://www.uberarticles.com/home.php?id=3262046&amp;p=6532'>Article Directory</a></p>
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		<title>Options for Corporate Energy Efficiency</title>
		<link>http://aisforadvertising.com/options-for-corporate-energy-efficiency/</link>
		<comments>http://aisforadvertising.com/options-for-corporate-energy-efficiency/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 08:07:16 +0000</pubDate>
		<dc:creator>John Gerace, PhD, PE</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Energy conservation hotel]]></category>
		<category><![CDATA[energy edge technologies]]></category>
		<category><![CDATA[Energy efficiency hospitality]]></category>
		<category><![CDATA[Energy efficiency hotel]]></category>
		<category><![CDATA[John Gerace]]></category>
		<category><![CDATA[John Gerace Phd PE]]></category>
		<category><![CDATA[Lower electric bill for hospitality]]></category>
		<category><![CDATA[Lower electric bills]]></category>
		<category><![CDATA[Lower electric bills for hotel]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/options-for-corporate-energy-efficiency/</guid>
		<description><![CDATA[There are several rankings and benchmarks for corporate energy efficiency and corporations can perform an energy audit to see where they can improve with their energy usage. Corporations should look into how many kilowatts they use per square foot and how much gas or BTUs are used per square foot. Each country will have average values and recommended values for being efficient.]]></description>
			<content:encoded><![CDATA[<p>There are several rankings and benchmarks for corporate energy efficiency and corporations can perform an energy audit to see where they can improve with their energy usage. Corporations should look into how many kilowatts they use per square foot and how much gas or BTUs are used per square foot. Each country will have average values and recommended values for being efficient.</p>
<p>If you are looking to improve your company&#8217;s energy usage you can look into the different products available as each vendor will have information about its products&#8217; energy consumption. For example, glass companies will provide information on their products&#8217; solar heat gain and U-value, and so on.</p>
<p>Many more corporations are creating positions that deal specifically with energy management and many times there is compensation or benefits for those corporations that have good energy performance. There are several different ways in which corporations can make changes to their energy usage and ultimately enjoy big energy savings.</p>
<p>You want to make sure that your building is properly maintained as this keeps it running as efficiently as possible. Small changes can actually cause big changes in energy consumption. One such example is not running the air conditioning at night if no one is in the building. Also you can go through a retro-commissioning process to get your building back to its original state.</p>
<p>Steam systems are frequently an issue with energy usage as they are not maintained well. Steam traps tend to be used to deal with condensation but these can easily become stuck open and transfer the steam back into the boiler. This wastes a lot of heat as the steam goes back into the system and does not heat the building. You need to make sure these are replaced regularly and maintained well.</p>
<p>You also want to optimize your HVAC systems and these can account for 20 percent or more of all energy used in a building. And lastly, you might want to look into thermal energy storage or heat recovery options.</p>
<p><a href='http://www.energyet.com'>Save Money On Your Company&#8217;s Energy Bill</a>, visit Energy Edge Technologies site for strategies on saving a tremendous amount of capital on your <a href='http://www.energyet.com'>Corporate Energy Bill</a> or call 888-729-5722 Ext. 100.</p>
]]></content:encoded>
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		<title>Cheap Green Screen Los Angeles</title>
		<link>http://aisforadvertising.com/cheap-green-screen-los-angeles/</link>
		<comments>http://aisforadvertising.com/cheap-green-screen-los-angeles/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:43:29 +0000</pubDate>
		<dc:creator>Phil Guye</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[how to's]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/cheap-green-screen-los-angeles/</guid>
		<description><![CDATA[Speaking about Green screen Los Angeles would be like talking about films using sophisticated technology in creating special effects. The popularity of green screen technology allows many filmmakers today to have the highest quality of their art. They no longer get haphazard-looking shots due to the absence of green screen. Green screens are usually found in a studio where hire costs are really expensive.]]></description>
			<content:encoded><![CDATA[<p>Speaking about Green screen Los Angeles would be like talking about films using sophisticated technology in creating special effects. The popularity of green screen technology allows many filmmakers today to have the highest quality of their art. They no longer get haphazard-looking shots due to the absence of green screen. Green screens are usually found in a studio where hire costs are really expensive.</p>
<p>Independent filmmakers have a small tight budget and they couldn&#8217;t afford renting a studio all the time. Green screens that would be available and prepared anytime and anywhere would be a huge help to independent filmmakers since they are on a tight budget. They do not have to invest on expensive green screen technology; they can make their own green screen which they can bring anytime and anywhere.</p>
<p>Preparing all the materials for green screen is really simple. They have to provide 2 PVC pipes, pipe connectors, clamps, end caps and green cloth. They can also provide eye goggles to have what is obligatory for safety. They have to cut the 2 PVC pipes depending on the preferred height for the green screen.PVC pipes must be cut properly to stop pointy edges. Slovenly cutting of the pipes could affect the toughness of the completed product.</p>
<p>Make efforts to wear eye goggles when cutting pipes to guard eyes from pipe pieces. Cut every one of the pipes and attach them using pipe connectors. The utilization of connectors will make the Green Screen Los Angeles handy. Always consider safety first when cutting pipes. To make the green screen more convenient, take another pipe and cut them similarly. The pipes must be shorter than the length of the green screen. They should be shorter around 4 to six inches than the green fabric.</p>
<p>After completing the green screen, go on to doing the stand. Continue with the remaining PVC pipe by cutting it into 4 equal parts. Connect all pipes using pipe connectors and put end caps at the end of all of the PVC pipes. Utilize the leftover PVC pipe by employing them as spacers at the bottom of the green screen frame. Connect it to the pipe connector. Assemble all the parts and use glue on all pipe connectors. Apply glue properly on all pipe connectors so that its parts will not fall apart. Lastly, get the clamps and attach the fabric to the frame. Ensure that the fabric will fall correctly. Independent filmmakers can make use of Green screen Los Angeles anytime and anywhere they want at a very low budget.</p>
<p>There are so many other sites giving various forms of advice on how to use green screen but a lot of them are not very specific or concise. Before following these, be sure to check my own articles and reviews on <a href='http://www.atomicstudios.com/'>Green Screen LA</a> and <a href='http://www.atomicstudios.com/green-screen/green-screen-los-angeles.html'>Green Screen Los Angeles </a>, You can also reach me at 1-323-851-3825 or phillipguye@hotmail.com</p>
]]></content:encoded>
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		<title>Green Screen: Making The Impossible Possible</title>
		<link>http://aisforadvertising.com/green-screen-making-the-impossible-possible/</link>
		<comments>http://aisforadvertising.com/green-screen-making-the-impossible-possible/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:40:13 +0000</pubDate>
		<dc:creator>Phil Guye</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[how to's]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/green-screen-making-the-impossible-possible/</guid>
		<description><![CDATA[Green screen is one of the most popular strategies employed in the creation of films. How many times have folk been awed by the amazing antics done by super heroes on the big screen? Many have wondered how heroes are able to leap from a tall building without getting hurt, or how a hero or model is able to travel to different countries in the blinking of an eye. Well, this can all be achieved by shooting in a local studio with a green backdrop and then inserting a background of any place of imagining that a director wishes.]]></description>
			<content:encoded><![CDATA[<p>Green screen is one of the most popular strategies employed in the creation of films. How many times have folk been awed by the amazing antics done by super heroes on the big screen? Many have wondered how heroes are able to leap from a tall building without getting hurt, or how a hero or model is able to travel to different countries in the blinking of an eye. Well, this can all be achieved by shooting in a local studio with a green backdrop and then inserting a background of any place of imagining that a director wishes.</p>
<p>All this is formed possible with the help of green screen. An actor can go to worlds that she hasn&#8217;t ever been, bringing with them situations and places that you have only dreamed of, which can be done with the strategy of the green screen that&#8217;s both convenient and cost reductive. This methodology is very common on television.</p>
<p>One of the best examples where this technique is employed is in the weather forecast section in news. The TV frequently presents a person standing in front of an animated globe, talking about the assorted weather conditions around the globe as clouds and raindrops are conjured up on screen. Actually, there is simply a green screen present and later the animation is added to the background. This technique is followed by pretty much all the television networks.</p>
<p>This method is extremely simple, all someone needs is a camera, a green screen and video editing software. The person has to make certain the color is the same through without even a small change in the shade. The surface must be even while taping or else it will be extremely tricky to edit that specific segment. Another critical point while using this technique is that the subject should contain a small amount of the same green color. However, one must note that only a very small portion of the topic can be green or in similar shades. When the subject contains a little portion of green, one can hide or minimize the impact of the sides that might appear if the perimeters are uneven or not uniform. The part of the topic colored in green must be minimal. Else, when it is edited it will look like there is a hole or an empty space in the subject.</p>
<p>Once the green screen is erected, the very next step is to shoot the topic. To achieve perfection using this technique, the subject should have a well defined outline as it&#8217;s going to be better to trace and cut the subject out and superimpose it onto the new background. There should be no loose edges on the topic and the lighting has to be absolutely perfect. The camera should focus on the subject and not on the background. This is critical as the topic may not look clear when it comes time for editing. This method gives the best results when shot in the out of doors.</p>
<p>There are so many other websites offering a variety of forms of advice on how to use green screen but a lot of them are not very detailed or concise. Before following these, make sure to check my own articles and reviews on <a href='http://www.atomicstudios.com/'>Green Screen</a> and <a href='http://www.atomicstudios.com/green-screen-rentals.html'>Green Screen </a>, additionally, you can reach me at phillipguye@hotmail.com or 1-323-851-3825</p>
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		<title>How to Use Twitter for Marketing and What You Shouldn&#8217;t Try</title>
		<link>http://aisforadvertising.com/how-to-use-twitter-for-marketing-and-what-you-shouldnt-try/</link>
		<comments>http://aisforadvertising.com/how-to-use-twitter-for-marketing-and-what-you-shouldnt-try/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:07:08 +0000</pubDate>
		<dc:creator>James Dreesen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://aisforadvertising.com/how-to-use-twitter-for-marketing-and-what-you-shouldnt-try/</guid>
		<description><![CDATA[A lot of articles on the internet educate you on how to use twitter for marketing. However few tell what should be avoided. In the subsequent sections you will know nearly all imperative things you should avoid when advertising on Twitter.]]></description>
			<content:encoded><![CDATA[<p>A lot of articles on the internet educate you on how to use twitter for marketing. However few tell what should be avoided. In the subsequent sections you will know nearly all imperative things you should avoid when advertising on Twitter.</p>
<p>Don&#8217;t transform Twitter in a purpose &#8211; It&#8217;s very alluring to change your twittering movement into a purpose. What you require to remember always that Twitter be supposed to only provide as a tool. This says that all the plans you apply should have an ending outcome pouring more profits towards you. The instant you begin to really tweet you are no longer advertising. You must forever think in terms of what is money-making and what will augment your sales eventually. So just keep in mind &#8211; Twitter is an instrument!</p>
<p>Don&#8217;t attract people who are not actually interested. It&#8217;s very tempting to bother all sorts of people when you&#8217;re on Twitter. You will be tempted to talk to everyone and convince them all to follow you. Brace yourself and keep it simple. You only want the people who would actually buy from you. You&#8217;re wasting your time if you convince people to follow you just for the following itself. Remember that the community you form needs to be a community of people who like your products and would make purchases.</p>
<p>Don&#8217;t spam! There is nothing much to say here- now don&#8217;t spam! Only tweet when you have something novel and attractive to say. Use promotions and concessions to make it fresh and tweetable. Just don&#8217;t turn out to be the sort of user who remains tweeting without containing a bit useful to utter! How to use twitter for marketing? Don&#8217;t Spam!</p>
<p>Don&#8217;t develop into unfriendly. Always keep in mind that you are communicating via a socializing stage. You are chatting to people and people look forward to people not machinery. So include special information and interpretation as you tweet. Make it gentle.</p>
<p>These are some simple things you must avoid when learning how to use twitter for marketing. It is easy- just steer clear of them and don&#8217;t put out of your mind what stuff you should in no way execute!</p>
<p>Want to Increase Your Twitter Following, Send More Traffic to your event, charity, service, business, band? Learn <a href="http://www.twitterfriend.info">How to Use Twitter for Marketing</a> using the Best Automated Software. Take advantage of the recent <a href="http://www.twitterfind.info">Twitter Explosion</a> in popularity, TODAY!</p>
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		<title>Seo India</title>
		<link>http://aisforadvertising.com/seo-india/</link>
		<comments>http://aisforadvertising.com/seo-india/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 08:14:54 +0000</pubDate>
		<dc:creator>Shane Watson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Catapulting business websites to top search engine rankings and making it cling there by putting in consistent efforts- SEO services in India have empowered E-entrepreneurs and small businesses apart to find a local as well as global market over the Internet.]]></description>
			<content:encoded><![CDATA[<p>Catapulting business websites to top search engine rankings and making it cling there by putting in consistent efforts- SEO services in India have empowered E-entrepreneurs and small businesses apart to find a local as well as global market over the Internet.  </p>
<p>Popular search engines return billions of results for every word that is searched and it is critical for businesses to have considerable visibility in order to have wide reach. SEO services in India underline the presence of of websites in such a manner that it remains visible and allow more and more of targeted traffic to hit the site. SEO services in India enable you to have a much greater rate of conversions that are lifeblood for your business to perform smoothly and flourish in a fierce competitive environment. </p>
<p>An SEO services company India helps a website attain top rankings via introducing changes to the content and code, thereby making it search engine compatible. Providing the website a visible competitive edge in the ultra high paced world of Internet.</p>
<p>Employing the right mix of on page and off page tactics, link building and tagging, SEO services in India keep a track of all the wavering factors that pull prospective customers to your websites and therefore they are able to provide flawless SEO services in India. </p>
<p>SEO services India, Profit By Search carefully removes the obstacle from the web pages and make simple changes that makes it easier for search engine crawlers to index your site and that boosts the ranking of the website naturally. </p>
<p>If you want that your websites stays there right there on the top of search engine listings, and unleash your business potential to zoom your sales figures substantially click here to know more. </p>
<p>So do not let your website lag behind in a fiercely competitive environment and utilize an SEO services company India to unleash its true potential.</p>
<p>Looking to find the best deal on <a href='http://www.profitbysearch.com'>SEO Services India</a>, then visit www.yoursite.com to find the best advice on <a href='http://www.profitbysearch.com'>SEO Services India</a> for you.</p>
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		<title>Some Simple Yet Effective Brochure Design Tips</title>
		<link>http://aisforadvertising.com/some-simple-yet-effective-brochure-design-tips/</link>
		<comments>http://aisforadvertising.com/some-simple-yet-effective-brochure-design-tips/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 08:09:45 +0000</pubDate>
		<dc:creator>Danny Wong</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[brochure design]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing materials]]></category>

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		<description><![CDATA[Have you ever considered that a pamphlet can be one of the most potent of all your marketing materials?]]></description>
			<content:encoded><![CDATA[<p>Have you ever considered that a leaflet can be one of the most influential of all your marketing materials?</p>
<p>It is a simple piece of paper but the initial impact that your pamphlet creates is fundamental. If it&#8217;s shabby and unappealing your candidate is left with the same opinion. This will slow down your business development.</p>
<p>Having a booklet professionally designed and printed is a key to success in a packed market. Taking the time to make sure that your leaflet delivers all the key information in a way that is easily figured is something that only a professional can do.</p>
<p>If you are just starting out in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself &#8211; not a good choice. That is why it took me 12 years before I was even comparatively prosperous. Heed my warning &#8211; go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow &#8211; the reason why you are in business.</p>
<p>A brochure has to use eye-catching design. It has to be brief in terms of the message and last but not the least, it must be successful in enticing people to make that call of action.</p>
<p>Here are three key design rules to follow when creating a pamphlet. Use them and you will see your results flow.</p>
<p>1. The cover:</p>
<p>The cover is your salesperson. Leaflets are quite passive tools and you are not often able to &#8216;walk&#8217; people through your brochure. So you need to excite people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question &#8211; What&#8217;s in it for me.</p>
<p>A good design company will show you at least three to four cover designs for your leaflet. Examine these designs to examine which stimulates you the most. Ask your supporters their impression. Does the cover answer the question WIFM? If it doesn&#8217;t energise and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.</p>
<p>2. The Content:</p>
<p>Once they are past the front then the message has to become the sales rep. So once again, the pressure is on to be good. Do not opt for cheap incompetent content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then hire one yourself.</p>
<p>Ensure that all the important questions that a prospective client will have about your product are answered in a way that gets them to call you for more information. Do not go into &#8216;overkill mode&#8217; and swamp them with too much information at this point in time. Remember the brochure&#8217;s job is to excite and get people to call you.</p>
<p>3. The call for action:</p>
<p>If your future customer has read the booklet then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.</p>
<p>Having things like a free call 0800 or&#8217;00 number clearly presented (in big letters) can make a important difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.</p>
<p>Even give your customers a special voucher on the booklet or reference code can help. But above all, ensure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.</p>
<p>4. The bit that got forgotten:</p>
<p>I did this on purpose and only said there were three points. Well the last point is the one that can get overlooked. It is the &#8216;dummy&#8217; one. Have you checked that you have these on your brochure:</p>
<p>Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?</p>
<p>Discover how creative <a href="http://www.askprobrochure.com">catalog</a> designs can accelerate your business growth using qualified <a href="http://www.askprobrochure.com">graphic design</a>. Click here to get your own <a href='http://www.uberarticles.com/home.php?id=3124777&amp;p=6532'>unique version of this article</a> with free reprint rights.</p>
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		<title>DIY Home Renovation Mistakes</title>
		<link>http://aisforadvertising.com/diy-home-renovation-mistakes/</link>
		<comments>http://aisforadvertising.com/diy-home-renovation-mistakes/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 08:03:30 +0000</pubDate>
		<dc:creator>Emily Lim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bedroom design]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[home interiors]]></category>
		<category><![CDATA[house design]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[kitchen design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[renovation]]></category>
		<category><![CDATA[renovation contractors]]></category>
		<category><![CDATA[Singapore interior design companies]]></category>

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		<description><![CDATA[A home remodeling or renovation project is not as easy as it may sound. Renovating a building is not just all about how it will look or function, but most importantly you have to deal with what kind of materials are utilized during the renovation, how are you going to deal with your suppliers and contractors, etc. These of course will be handled by the person who will supervise the project. Thus before a renovation project starts, one of the most critical decisions to be made is who will manage the project.]]></description>
			<content:encoded><![CDATA[<p>A home remodeling or renovation project is not as simple as it may sound. Renovating a building is not just all about how it will look or function, but most significantly you have to consider what type of materials are used during the renovation, how are you going to deal with your suppliers and contractors, etc. These of course will be covered by the person who will manage the project. Thus before a renovation project starts, one of the most important decisions to be made is who will manage the project.</p>
<p>You can either engage a professional who will do the work or alternatively, you can supervise the project yourself. If you choose to manage the work yourself, make sure that you have enough experience to deal with this. According to Gail La Grouw, the following are some frequent mistakes done by owners who have decided to take over the role of managing the renovation project themselves,</p>
<p>1. Inadequate Planning</p>
<p>Producing a good plan is a important part of your role as a project manager. The success of the project largely depend on this. Your plan must include as much detail as possible. You have to regard planning for contingencies as well.</p>
<p>2. Poor Materials Management</p>
<p>Purchasing of the appropriate materials at the right time is a large job during renovation. Think about this task properly, as it can be the reason of delay to your schedule. You can also incur additional cost if you do not have your materials at the right time.</p>
<p>3. Poor Record Keeping</p>
<p>File everything particularly matters that have to do with finances. Record keeping must be done everyday. You certainly will overlook something in your list if you do it in an inconsistent way. Record keeping will also let you know precisely where you are in terms of time and dollars against the plan specification.</p>
<p>4. Not Managing The Work Site</p>
<p>Most subcontractors are seeking to reduce cost by disregarding a number of rules and workplace safety items. This is a bad thing of course. Make sure that there is a proper insurance for their area of work.</p>
<p>5. Poor Communication</p>
<p>As home owners are not that familiar with terms being used for renovation, miscommunication can occur along the way. Make sure that when you do not understand things, clarify it, but never loose your confidence in front of your contractors of course.</p>
<p>6. Poor Change Management Control</p>
<p>All changes made during the renovation process must be documented and sign off.</p>
<p>7. Not Keeping Check of the Budget</p>
<p>Watch your budget, as most projects will overrun the initial estimate, make sure to add some percentage of your budget for your contingency plans.</p>
<p>Learn more about Home <a href="http://home.icompare.sg/interior-design/">Renovation</a> Tips and the best <a href="http://home.icompare.sg/interior-design/">Renovation Singapore</a> Contractors from our list most recommended renovation and interior designing companies.</p>
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		<title>KC QB Cassel May Not Be Ready To Go For Start Of NFL Season</title>
		<link>http://aisforadvertising.com/kc-qb-cassel-may-not-be-ready-to-go-for-start-of-nfl-season/</link>
		<comments>http://aisforadvertising.com/kc-qb-cassel-may-not-be-ready-to-go-for-start-of-nfl-season/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:58:26 +0000</pubDate>
		<dc:creator>Ross Everett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hobbies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NFL football]]></category>
		<category><![CDATA[recreation]]></category>
		<category><![CDATA[sports]]></category>

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		<description><![CDATA[The good news for the Kansas City Chiefs as they prepare for the start of the NFL regular season is that their starting quarterback is back at practice. The bad news is that they still don't know when hell be able to play. Matt Cassel returned to the Chiefs practice field on Monday for the first time since he injured his left knee in a NFL preseason game on August 29th. Still, there's been no confirmation from either he or the team as to when hell return to action. The Chiefs don't want to take any chances with Cassel due to the inexperience of their backup QB corps.]]></description>
			<content:encoded><![CDATA[<p>The good news for the Kansas City Chiefs as they prepare for the start of the NFL regular season is that their starting quarterback is back at practice. The bad news is that they still don&#8217;t know when hell be able to play. Matt Cassel returned to the Chiefs practice field on Monday for the first time since he injured his left knee in a NFL preseason game on August 29th. Still, there&#8217;s been no confirmation from either he or the team as to when hell return to action. The Chiefs don&#8217;t want to take any chances with Cassel due to the inexperience of their backup QB corps.</p>
<p>Cassel, who saw his stock shoot up precipitously as an NFL QB following his solid play in New England after starter Tom Brady went down to a season ending injury, signed a longterm deal with Kansas City in the off season. Although Cassel was in full uniform at Mondays practice, head coach Todd Haley was noncommittal about whether he or Brodie Croyle would start Sundays NFL regular season opener on the road against the Baltimore Ravens:</p>
<p>&#8220;I think that as the week goes on, we&#8217;ll know a little bit more. We&#8217;ll know a little bit more with Matt for sure. But it was good that he was out there. He was able to get through some things. As the week goes on a little further, we&#8217;ll know a little more as far as where he&#8217;s at.&#8221;</p>
<p>&#8220;It&#8217;s good this is a long week. That will help with anybody who&#8217;s nicked up. I would say generally you would need to have a full practice to have a chance to play. Generally, you need to have a full Friday practice to have a chance.&#8221;</p>
<p>With or without Cassel, the Chiefs offense sputtered in the preseason scoring only two touchdowns. The lack of productivity cost offensive coordinator Chan Gailey his job and Kansas City stumbled to a 0-4 record in their NFL exhibition contests. Haley has taken over the offensive play calling for the time being, though it made no difference in the Chiefs final preseason game. Neither Croyle nor third stringer Tyler Thigpen was particularly sharp in preseason play, though Croyle got the most work and should get the nod on Sunday if Cassell is unable to play.</p>
<p>No matter who ends up under center for Kansas City as they start their NFL regular season, theyll face a tough assignment against the defensive tenacity of the Baltimore Ravens. The Chiefs will host the Oakland Raiders in week 2 of the NFL season before traveling to Philadelphia on September 27 for a game against the Eagles.</p>
<p>Ross Everett is a respected freelance writer specializing in travel, poker and <a href="http://www.anattasports.com">NFL football handicapping</a>. He is a consulting handicapper for Anatta Sports where he is responsible for providing daily <a href="http://www.anattasports.com">sports picks</a>. In his spare time he enjoys fine dining, fencing and deep sea diving. He lives in Southern Nevada with four dogs and a pet coyote.</p>
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