A is for Advertising

The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.

We all make judgements about items based on what we first saw or noticed about them. The same is true for websites. The first thing you see when you go to a website is the header of the page.

Whether or not your content is as good as your header, visitors will tend to stick around when they see a good header on your site - because they will make that leap of logic. This leads to your readers sticking around longer and looking at your content. This means more traffic, recommendations and even links to your site!

While this may or may not be true, it is what the reader will assume from seeing a well designed header. This reassurance will benefit you in that the visitors to your site will not only stay to read your content during that initial visit, but will also return for future visits and hopefully recommend you to others and possibly link to you as well.

As you can see, the header does two very important things. Your visitors can get a quick idea of what kind of content your site offers, as well as giving a sort of gauge of the quality of your website overall.

Each of these functions are greatly important, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.

A well designed header featuring eye catching graphics is something which may have great impact on your websites traffic patterns. You may not even realize it, but your header can work wonders for your site.

Is it new content? New features? It might just be that well designed header which is drawing in visitors!

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