A is for Advertising

The beginning of this decade saw a real estate market so hot that you barely had to mention you were thinking about selling your home to get offers rolling in. Well, those days are long gone. Now you need to focus on the details to get your home sold.

I am going to assume you have taken the necessary steps to make your home attractive to sellers. You know. Cut back the jungle in your yard. Fixed anything that needs repairs and such. Okay, so let’s talk about an aspect of marketing.

This is the digital age. This means you should be posting your home on real estate sites like FSBOAmerica.org. That doesn’t mean you should ignore the basics, however. They still can make or break the sale of your home.

Using real estate signs to market your home is an old, but good, technique for generating buyer interest. Yes, those signs on telephone polls. They always generate interest even if many sellers fail to realize as much.

The first thing a buyer looks for when seriously shopping for a home is, well, a home. Right? Wrong. Yes, buyers can sit at their desk and click through home listings, but they are really looking for areas before homes.

So, why do these signs work? Well, you need to think how buyers shop. They look for areas they like and then they cruise around them. Guess what they do when they see a for sale sign? Yep, they check it out.

Your for sale sign is a window to your home for buyers. This means you need to include some basic information on it. Since space is at a premium, make sure to list the number of bedrooms and bathrooms, the price and your phone number.

The purpose of the for sale sign around the neighborhood is only to generate a bit of interest by buyers. The for sale sign you post at your home has an entirely different purpose. It should provide much more information and be non-threatening.

Every home for sale should have a post sign in the front yard. It should have a box on it containing brochures for the home. The brochure should be a full profile packed with information. This is the hook to get them to come see the home.

Take a second and think about what those old real estate signs have done. A person who had no clue your home was for sale now has a brochure in their hand. What did it cost you? A couple bucks for signs and some time. That’s it.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!