A is for Advertising

Every company advertises. Some rely solely on word of mouth ads. Others glut the reader with information. Advertising is expensive and it requires great planning to use these dollars wisely. Simply put, sometimes a few words can go a long way.

Airplane banner or billboard ads have several advantages. Since the ad is flown over a large congregation of people, it must be concise. A banner ad must convey just enough information to get people interested. A simple ad like this costs less and can be reused in other locations or in the same location at a later time.

Because a banner ad is simple, it is much quicker to produce. Once the idea is in mind, production is under way. This cuts costs and time.

The concise message of a banner ad is designed to give only enough information to interest the customer. Further facts are available to those truly interested. Thus, the company is not paying for wasted printed materials.

The one drawback of banner ads is that everything hinges on the impact of that short message. It has been said that to talk an hour, a speaker can wing it; to talk for ten minutes takes planning. This is true of banner ads also. The message should be sharp and easy to read. It should do its best to convey to the audience what is being sold, provided, or conveyed in a way that will be remembered without effort.

Traditional advertising often barrages the customer with an overload of information in an effort to attract customers to buy. This may include addresses, phone numbers, email addresses, even contact person information. Once the ad is produced, it must compete with others for the attention of the reader or listener. Though often expensive, such ads do not carry a guarantee that others will be affected by it.

Airplane ads demand to be read. The novelty of a plane flying a streamer overhead compels those below to look up and read, probably several times. If well planned, the message will thus be remembered. This makes it cost effective. Thousands of people can be reached with plane advertising in a short period of time. And if a short message won’t say everything, why not combine airplane messages with advertising in the traditional realm to increase effectiveness? If a product or service already has a slogan, finding the right aerial advertising message is easy. It can draw attention to the product or printed ad the audience will receive another way. This multiplies its effectiveness.

No one can doubt that banner ads are effective. Studies prove that. Banner advertisers pay to get their message to a large group without competition, and many will remember that message long after it has disappeared over the horizon.

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